
Turning Data Into Direction for Women-Led Companies
I'm Macala Rose, a behavioral researcher and insights expert who specializes in providing growing companies with behavior clarity through data . For 15 years, I've partnered with visionary female founders and executives across industries – from Hollywood to AgTech – combining analytical rigor with strategic insight to deliver results that matter.
I bring clarity to complexity.
By combining deep data analysis, strategy and systems thinking, I help you make confident decisions that drive growth while respecting your most valuable asset – your time.
Our Clients Include
Emerald X
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20th Century Fox
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Power 106 FM
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Gild Creative Group
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Nuherbs
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Universal Pictures
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ReMind Psychedelics Conference
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True Story Foods
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MJ Biz Conference
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The Good Meat Project
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Range Revolution
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Emerald X • 20th Century Fox • Power 106 FM • Gild Creative Group • Nuherbs • Universal Pictures • ReMind Psychedelics Conference • True Story Foods • MJ Biz Conference • The Good Meat Project • Range Revolution •
We Live and Breathe Data and Behavior
Your data tells a thousand stories, but which one is true?
You have access to more customer information than ever before—website behavior, purchase patterns, engagement metrics, conversion paths. But instead of clarity, you're drowning in conflicting numbers that make every business decision feel like a gamble.
The problem isn't too little data. It's that no one has taught your data how to speak coherent sentences. While other companies provide analytics dashboards, we provide behavioral clarity.
We don't just clean up your data — We reveal the human stories your numbers are trying to tell you.
We Experts In
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Data & Analytics
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Behavior
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Reporting & Visualization
What Our Clients Say