Analytics Intelligence Audit   

Your Data Tells a Story About Money.

Most People Can't Read It.

Every day you're flying blind with fragmented data is another day of wasted ad spend, missed opportunities, and competitors gaining ground.

When you don't know which channels drive your highest-value customers, you're essentially gambling with your marketing budget.

How much revenue are you leaving on the table because you can't identify your most profitable customer acquisition paths?

What's Really Broken

Every day you can't identify your highest-value customer path is another day competitors with better intelligence are outspending you in the right places while you waste budget on channels that don't convert. Dirty data costs cash.

  • Built in pieces over time, it captures fragments instead of the full picture. Customer behavior spans weeks and multiple touchpoints, but your tracking only sees snapshots.

  • You know your best customers exist, but you can't identify what path they took to find you or what actions predict they'll stay. The insights that could transform your business are buried in the noise.

  • Google Analytics shows one conversion number, your email platform shows another, and your sales data shows a third. You waste hours reconciling reports instead of acting on insights.

One comprehensive engagement to transform your data chaos into behavioral clarity, and cold hard cash.

How This Works

Review

We surface the blind spots

We’ll find exactly where tracking breaks, where data duplicates, and which customer journeys disappear into thin air. You’ll find out where every marketing dollar is working hardest—and where it's being wasted.

Technical implementation:

  • Comprehensive tracking audit attribution gap analysis

  • Data flow mapping

  • Conversion path review

We rebuild the foundation

You’ll get unified tracking reveals which channels, campaigns, and customer touch points generate your highest ROI, so you can stop throwing money at underperforming activities and double down on what drives real profit.

Revise

Technical implementation:

  • Advanced client-side configuration

  • Cross-platform API integration

  • Enhanced conversion tracking or e-commerce setup

  • Custom GTM event architecture

Reconnect

We deliver your clarity

Get visually stunning, executive-level dashboards that make complex customer journeys crystal clear. Finally understand your customers' complete path to purchase and identify exactly which touchpoints drive the behaviors that impact your bottom line.

Technical implementation:

  • Behavioral flow visualization

  • Customer journey mapping

  • Executive reporting suite

  • Performance pattern analysis

What Changes

  • Finally see which marketing spend generates customers worth keeping vs. customers who churn in 30 days.

  • Know exactly where to double down your budget and where to cut spending that's bleeding profit.

  • No more spreadsheet archaeology or meeting debates about which metric to believe.

  • Understand the complete journey from first touch to high-value customer so you can replicate it systematically.

While 90% of your competitors are making decisions based on vanity metrics, you'll have the data intelligence to out maneuver them at every turn. The businesses with the clearest data picture win—because they can move faster, spend smarter, and scale more efficiently.

Smart resource allocation based on customer behavior data is how businesses at your level pull ahead of competitors who are still guessing. Let’s make you more money.

Answers to Your Questions…

  • Projects Range from $4500 to $7500 depending on complexity.

    Standard modern stack (Shopify, WordPress, Webflow) usually run $4500 - $5500.

    Multi-storefront or heavy paid-media mix usually run $5500-$7500.

  • Audits to end implementation take 4-6 weeks.

  • We primarily work with in the food, health, and wellness spaces who follow ethical business practices. Most of the companies that choose to work with have revenue of at least $250,000 per year all the way up to $5 million dollar a year in annual revenue.

  • We offer 30 days post support via email or click-up. For clients we work well with, we offer monthly services packages in 3, 6, 12 month increments.

  • We work with modern platforms and web services, We do not work on highly customized or legacy technologies. Modern platforms like Wordpress, Shopify, Hubspot, Marketo, Squarespace, or anything you can connect with Zapier or IFFT are in. For data and analytics, there are 60 established connectors for social media, email marketing, e-commerce and other channel specific analytics. We can work with any of those.

    What I don’t work with is enterprise level software (Salesforce, Pardot) or anything that requires me to talk to your developer dude who lives in a bunker in Siberia - because let’s face it, he’s never gonna respond to my requests in a timely matter, if at all.

  • Depending on what we’re setting up for you, there may be connector fees associated with softwares that need to use to import your platform/channel data feeds into Looker Studio. We use Airbyte and Big Query. On average, you’ll spend $19 to $79 per month on these services.

  • We’re a small team that lives around the world, while we’re small, we’re mighty.

Praise from Clients

  • “She loves the data - and recommends only what works.”

    Wilson Lau, President, Nuherbs

  • “You fix what's broken, fix what we didn't know was broken, and give our teams data they can make actionable insights from.”

    Camille Candella, Vice President, Emerald X

  • “Macala helped reframe and uncover choices I didn't even know I had.”

    Alexandra Raymond, Finance & Product, Amazon Studios

  • "She's consulted for us for over a decade and always finds new ways for us to improve."

    Karalynn Sprouse, Executive Vice President, Emerald X

  • “You're like "The Wolf' in Pulp Fiction. You fix problems.”

    Mike Dussault, Tech Advisor and VC, Seattle, WA

  • "We be lost without her. She met us where we were at and created something we needed. Her passion for data and food was the perfect match."

    Camas Davis, Founder, The Good Meat Project

LET’S WORK TOGETHER

You Deserve Better Insights & More Money.