Turning Noise Into Signals for Women-Led Companies

I'm Macala Rose, a strategic advisor who helps growth-stage companies make confident decisions by understanding customer behavior at scale. For 15 years, I've partnered with visionary female founders and executives across industries – from Hollywood to AgTech – combining analytical rigor with strategic insight to deliver results that matter.

I bring clarity to complexity.

By combining deep data analysis, strategy and behavioral analysis, I help female founders and leaders make confident decisions that drive growth while helping them regain their most valuable asset – their time.

Our Clients Include

Emerald X

20th Century Fox

Power 106 FM

Gild Creative Group

Nuherbs

Universal Pictures

ReMind Psychedelics Conference

True Story Foods

MJ Biz Conference

The Good Meat Project

Range Revolution

Emerald X • 20th Century Fox • Power 106 FM • Gild Creative Group • Nuherbs • Universal Pictures • ReMind Psychedelics Conference • True Story Foods • MJ Biz Conference • The Good Meat Project • Range Revolution •

Strategic Thinking meets Behavioral Intelligence

Most strategies scrape the surface. We dive deep into the psyche of your audiences to uncover the buried truths that drive human decision-making.

No Brainstorming or Best Practices

It's intellectual collaboration where we challenge every assumption, question every absolute, and unearth insights so fundamental they redefine how you understand your market entirely.

We don't follow the data trail — we set it on fire it up and see where the shadows fall.

The Result For Your Company

Strategies that don't just meet expectations but create shifts in engagement and behavior that lead to revenue.

For You As a Leader

Your Time and Headspace Back

What Our Clients Say

  • "Every now and again you meet someone you had no idea you needed, who sees you, truly, and then can expand you to support your vision with their skill. Macala is one of those people. "

    - Tiffany Hardin, CEO, Gild Creative Group

  • “You’re the Wolf from Pulp Fiction, You Fix Problems.”

    - Mike Dussault, Tech Investor, Former SpaceX

  • "I’ve worked with Macala for 15 years on some of the largest B2B events in the world. She has never failed to deliver on actionable insights, out of box ideas, growth and revenue.”

    - Karalynn Sprouse, EVP, Emerald X

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